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The
ESSE feed on your website: why include it, and how to do it - a page
for Webmasters
Who can display the ESSE feed?
The contents of the ESSE feed is
under copyright.
That is the reason why only websites that are run for or by non-profit
organisations and associations linked with teaching English or English
studies, or research
in the field of English studies, are allowed to display the feed. This
includes primarily the websites of national associations that are part
of ESSE, but also the sites of other scholarly associations, as well
as the sites of colleges and universities, and the private sites of
teachers, academics, and researchers, in Europe and throughout the
world.
Why carry the ESSE feed on the
websites of national associations?
The ESSE feed carries information
that is useful to scholars. By including the ESSE feed within your
national website, you provide an additional service to the members of
your national association. Members who come and check the national news
will also see the ESSE announcements; and members who come to check the
ESSE announcements will also see the national news carried by your
website. All in all, finding the two types of information on the same
site may make your website more attractive to your members, and
will probably increase the total number of visitors.
In what way is a feed so
different from a mere link?
The main difference is that the
original contents of the feed are displayed within the host site, as if
imbedded in it. When visitors to your site click on a link, they know
that they are being directed to another site, whereas when they read
the contents of a feed they have the feeling that they are remaining
within the host site - and they are indeed.
How can the ESSE feed be
included within a website?
If you know how to display a feed, do it your own way. Professionals
can display feeds in very striking ways.
If you are not used to displaying feeds, the simplest way is to use the
same RSS-Express-Light script that ESSE uses. In this case, all you
have to do is enter the following lines of code in the source of the
page, in the place where you wish the feeds to be displayed:
<script
src="http://rssxpress.ukoln.ac.uk/lite/viewers/rss.cgi?rss=http://www.essenglish.org/calls.xml">
</script>
It is almost difficult to believe that it can be that simple, but yes,
this is all - and it works.
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